About Client:

The first of its kind in the Middle East, Equine Veterinary Medical Center (EVMC) comprises an equine referral hospital, veterinary diagnostic laboratory, and clinical research laboratory. EVMC is a member of the Qatar Foundation and is located within Qatar Foundation’s world-class equine facilities at Al Shaqab.


To become industry leaders in equine healthcare and research.


Deliver exceptional diagnostic and therapeutic veterinary services, create outstanding research and educational initiatives, to serve and engage the community.

EVMC’s Equine Biobank:

Inara is an equine biobank at the Equine Veterinary Medical Center established to contribute towards:

Conservation of valuable genetic information of Arabian horses
Breeding for performance
Disease research
Storage of regenerative medicine

The focus of Inara is preservation, long-term storage, and future retrieval of irreplaceable samples.


EVMC wanted to launch and promote Inara, the first-of-its-kind equine biobank in the Middle East. The main focus of the project was video production to raise awareness about the process of biobanking at EVMC.

All services provided by SMS to EVMC to support Inara Equine Biobank:
Naming and logo creation
Branding guidelines
Photo editing
Video production
Print materials
Landing page design
Social media ads campaign


Photo library for the biobank
1-minute video for Instagram and Facebook
2-minute video for YouTube


Understand the client’s requirements and vision
Identify the USPs that need to be highlighted
Create a timeline for the different teams working on the project
Plan ahead for the project launch on January 2022


December, 2021Date